Google My Business, or GMB, is the information Google uses to deliver search results to people looking for local restaurants. After all, as a restaurant operator, you want people to find your restaurant! To get the most out of Google My Business, you need to understand how GMB works as well as how to optimize your restaurant’s profile for maximum impact.

In this piece, you’ll learn tips of the trade: how to set up your profile, some basics about keywords, how to continue momentum, profile upkeep, and even some more advanced tips to extend the equity of the profile and enhance customer experience.